01
Brief
Campaign, platforms, dates, territory and how the content will be used. If the brief is still forming, a paragraph is enough to start.
- Objective
- Platforms
- Timing
For brands & agencies
Talent for campaigns people actually want to watch.
Powerhouze Management represents creators and talent for branded content, social-first advertising, ambassadorships and screen work in the Netherlands and Belgium.
How it runs
From brief to delivery.
02
Fit
We propose talent against the brief rather than against a rate card, with current audience information and an honest read on whether the fit is right.
- Shortlist
- Audience fit
- Availability
03
Agreement
Deliverables, fee, usage, paid media, whitelisting, exclusivity and territory agreed in writing before anything is produced.
- Deliverables
- Usage
- Exclusivity
04
Production
Concept and script alignment, shoot coordination, approvals and revisions, run through management so the creator can concentrate on the work.
- Concept
- Shoot
- Approvals
05
Delivery
Assets delivered in the agreed formats, publication coordinated, and licences and paid media windows tracked to their end date.
- Assets
- Publication
- Reporting
Scope
What you can book.
Branded content
Creator-made content published on the talent’s own channels.
Social-first advertising
Content produced for the brand’s paid social, in creator format.
Ambassador partnerships
Longer-term association with agreed exclusivity.
UGC
Content licensed for brand use, where the format genuinely suits it.
Commercials & online video
On-camera performance for broadcast and online.
Events & appearances
Hosting, presenting, launches and activations.
Rights & usage
Agreed before production. Not after.
The commercial detail is where influencer work usually goes wrong. We set it out in advance in plain language.
- Organic
- Publication on the talent’s own channels, for an agreed period.
- Paid media
- Use of the content in paid placements, with a defined budget window.
- Whitelisting / Spark Ads
- Running paid media through the talent’s handle.
- Licensing
- Reuse of the assets on other channels, territories or in-store.
- Exclusivity
- A category lock-out for a defined period, priced separately.
- Territory
- Where the content may run: NL, BE, wider Europe or worldwide.
Send the brief.
Campaign, dates, usage. We come back with the fit and a fee.