Selectiverepresentationfor social, brands and screen.

Campaign illustration
Editorial campaign portrait. Not represented talent.
Editorial illustration of a cinematic campaign setting. Not represented talent.

Powerhouze Management is a boutique creator and talent management company in the Netherlands and Belgium.

Creator & Talent ManagementNL / BEScroll
CreatorsCommercialsPresentingSocialCastingPartnershipsScreenAppearances

Roster

Represented talent

We keep the roster small on purpose. Every name here has direct management behind it.

See all talent

Darra

creatorNLBE

From feed to frame

A creator is not a channel.

The people we represent start in the feed. What they can carry commercially runs a long way past it.

Editorial campaign portrait. Not represented talent.
Editorial illustration of a vertical social video alongside a cinema screen. Not represented talent.
01 — Social9:16

01Social

It starts in the feed.

Editorial campaign portrait. Not represented talent.

Creator-native work, made for the platform and delivered in the voice the audience already follows. Vertical, fast, and written for the format rather than adapted into it.

Platforms

  • TikTok01
  • Instagram02
  • YouTube03

02Brand

Then it becomes a campaign.

Editorial illustration of an advertising shoot on set. Not represented talent.

Concept, formats, deliverables, approvals and timings are handled by management, so the work still sounds like the creator once it has been through a brand team.

Formats

  • Branded content01
  • Ambassadorships02
  • UGC where it fits03

03Advertising

And the campaign gets media behind it.

Editorial campaign portrait. Not represented talent.

Organic reach is where a post begins. What happens afterwards — amplification, whitelisting, the length of a licence and the territory it runs in — is negotiated in advance, not assumed.

Rights

  • Organic01
  • Paid media02
  • Whitelisting03
  • Licensing04

04Screen

The same person, on a bigger frame.

Editorial illustration of a cinematic campaign setting. Not represented talent.

Social-native talent is used to performing to a lens without a crew in the room. That is a rehearsal for the commercial, the online film and the series — not a different discipline.

Formats

  • Commercials01
  • Online video02
  • Television03
  • Film & series04
  • Streaming05

05Live

And in the room.

Editorial illustration of a cinematic campaign setting. Not represented talent.

Presenting, hosting, appearances and long-term partnerships. The moments where an audience meets the person rather than the edit.

Live

  • Presenting01
  • Hosting02
  • Appearances03
  • Partnerships04

06Represented

One representation. Every frame.

Editorial illustration of an advertising shoot on set. Not represented talent.

Brief us once. We handle the fit, the terms, the rights and the delivery across all of it.

What we handle

Representation, end to end.

01

Social & brand

Branded content, ambassadorships, social-first advertising and UGC where the format genuinely calls for it. Briefing, concept fit, deliverables, approvals, delivery.

  • Branded content
  • Ambassador partnerships
  • Social-first advertising
  • UGC
  • Platform strategy
02

Screen & casting

Commercials, online video, television, film, series and streaming. Self-tapes, availability, dates and terms coordinated through one contact.

  • Commercials
  • Online video
  • Television
  • Film & series
  • Streaming
  • Self-tapes
03

Career & rights

Positioning, partnership selection, usage and licensing, paid media terms, exclusivity windows, and the long-term direction of a career rather than the next campaign.

  • Positioning
  • Usage & licensing
  • Paid media terms
  • Exclusivity
  • Contracting
Editorial illustration of a cinematic campaign setting. Not represented talent.
Campaign illustration

One profile

Everything a buyer needs, in one place.

A booking decision usually stalls because the information sits in four different inboxes. On a Powerhouze profile it is one page: who the person is, what they reach, what they can carry on camera, and what it costs to use it.

Editorial illustration of a cinematic campaign setting. Not represented talent.
  • 01Talent — Positioning, disciplines, markets, languages.
  • 02Content — Platform presence and the work in its native format.
  • 03Brand — Campaign formats, deliverables, approvals.
  • 04Screen — On-camera suitability and casting information.
  • 05Data — Audience figures with the date they were verified.
  • 06Management — Rights, usage, availability and one contact.
  • Scroll to separate the layers
01

Talent

Positioning, disciplines, markets, languages.

02

Content

Platform presence and the work in its native format.

03

Brand

Campaign formats, deliverables, approvals.

04

Screen

On-camera suitability and casting information.

05

Data

Audience figures with the date they were verified.

06

Management

Rights, usage, availability and one contact.

Why Powerhouze

Boutique by decision, not by stage.

01

A roster we can actually manage

A small list means the person you book has someone paying attention to their work, not a shared inbox.

02

Figures with a date on them

Every public number carries the month it was verified. When it goes stale we take it down rather than leave it up.

03

One contact, direct

You reach management, not a form queue. Briefs are answered by the person who negotiates the deal.

04

The commercial detail handled

Usage, paid media, whitelisting, exclusivity and territory are agreed before production, so nothing is renegotiated after delivery.

Editorial illustration of an advertising shoot on set. Not represented talent.
Campaign illustration

In motion

Work in its own format.

Selected content from the roster, in the ratio it was made for.

Editorial illustration of a cinematic campaign setting. Not represented talent.
Creators
Editorial illustration of a vertical social video alongside a cinema screen. Not represented talent.
Commercials
Editorial illustration of an advertising shoot on set. Not represented talent.
Presenting
Editorial illustration of a campaign selection session. Not represented talent.
Social
Editorial illustration of a cinematic campaign setting. Not represented talent.
Casting
Editorial illustration of a vertical social video alongside a cinema screen. Not represented talent.
Partnerships

For brands & agencies

Campaigns people finish watching.

Briefing to delivery: fit, formats, rights and reporting. One point of contact for the whole partnership.

For casting & productions

Social-native. Camera-ready.

Availability, self-tapes, dates and terms — coordinated for commercials, online video, television, film and streaming.

About

Personal management. Professional representation.

Powerhouze Management is an independent boutique management company for creators and talent. We deliberately keep our roster focused.

For talent

Looking for representation?

We take on a small number of new creators, actors, presenters and models each year. Tell us what you are building and where you want it to go.

Booking

Have a brief?

Tell us the campaign, the dates and the usage. We come back with the fit.

Creator & Talent ManagementNL / BE